Menu Close

Email marketing is one of the oldest forms of digital marketing and there’s a reason for that  – it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers. 

Since the coronavirus pandemic, email has become even more important to consumers as a way to keep up with brands. DMA’s Consumer Email Tracker 2021 report found that for the first time, the relevance of received messages (55 percent) became the main reason consumers like brand emails, surpassing discounts and offers (53 percent).

But while email marketing may seem like a simple channel to use, there’s an art and science to using it successfully. In this blog, we’ll look at the nuts and bolts of email marketing and give you great examples to gain inspiration for kickstarting your campaigns. 

What is email marketing?

The definition of email marketing is a form of digital marketing that uses email to promote products or services to potential or existing customers. 

Email marketing is an essential channel leveraged by B2C and B2B companies to build brand awareness, grow customer loyalty and drive conversions.  

Why is email marketing important?

Email marketing is one of the most profitable direct marketing channels, with Statista projecting global revenue from email to reach $17.9 billion by 2027. That’s a lot of companies using email successfully! 

Let’s look at three of the most important aspects of email marketing for your business. 

1) Data collection

One of the key reasons companies leverage email is for data collection. As third-party cookies are phased out, getting email subscribers is a great way to collect personal data from people who are interested in your business with consent.

With consumers wanting to protect their information, businesses need to adhere to data privacy regulations such as GDPR or CCPA. Email uses first-party data to collect information in a way that builds brand loyalty and awareness.   

2) Inbound marketing

Email can also help you to attract prospects and leads by using relevant content. So, how can email marketing fuel your overall inbound marketing strategy?   

Email is a great way to engage with prospects who have already shown an interest in your company, product, or service. They do this by opting in or signing up as a subscriber to a newsletter.  

The nature of using email for inbound marketing means that your leads are warmer as they have greater intent and interest in your business. It also means the Return on Investment is higher and costs can be lower as inbound email lists tend to have lower subscribers. 

Memory: 2MB (0.01% of 20480MB)

Nullam quis risus eget urna mollis ornare vel eu leo. Aenean lacinia bibendum nulla sed 

Join our newsletter and get 20% discount
Promotion nulla vitae elit libero a pharetra augue