Social signals are crucial for effective SEO, impacting search results and providing valuable website links. Prominent social sharing buttons facilitate content sharing, while valuable and share-worthy content is essential for social signals, especially for eCommerce websites. These principles, along with factors like internal links, social signals, website traffic, and brand mentions, contribute to a successful SEO strategy. Maintaining a balance between search engine marketing and user experience is key, and reputable web design companies with SEO expertise ensure a well-rounded approach.